Great Gatsby Essays (653 words) - The Great Gatsby,

Extraordinary Gatsby The more things change, the more they remain the equivalent The Times They are a-Changin, or on the other hand so 60's vocalist/musician Bob Dylan thought. Be that as it may, have we truly developed enough as individuals to state that bigotry and partiality are no longer words in the English jargon? The vast majority like to think in this way, however the realities paint a diverse picture. The tale, The Great Gatsby, by F. Scott Fitzgerald can be used to represent these focuses. In the mid-20's, when American creator F. Scott Fitzgerald composed The Great Gatsby, it was not unexpected to utilize words to depict African American individuals that today would be viewed as hostile and corrupting. Chiefly the sole reason for utilizing such words were to portray African Americans as objects, not individuals. At the point when Nick portrays the two Bucks and a Negro young lady passing them in a pony drawn carriage with a white driver he contemplates internally Anything can happen since we've slid over this scaffold anything by any means This shows how individuals in Fitzgerald's time responded to free dark families. Scratch depicts the dark guys as Bucks on the grounds that that is the name individuals utilized when they unloaded them off as slaves. He proved unable simply allude to them as men or men of honor since it was wrong to give blacks a high status. All through the novel talking about the ruin of the white race is a typical subject. Tom and Daisy share contemplations about the ruin over supper and Tom expresses that In the event that we don't watch out the white race will be-will be absolutely lowered, and Daisy follows that remark up with We must beat them (minorities) down. Because no one appears to be identical and on the grounds that individuals dread anything extraordinary, they had no decision yet to fear minorities. In the event that you were not well off and white, you were dreaded. Be that as it may, bigotry wasn't the main corrupting thing in the book; characters talked condescendingly about individuals' money related status also. On the off chance that you lived in East Egg, you were well off and stylish. On the off chance that you lived in West Egg, you were wealthy in any case, not close to as rich as the individuals in East Egg. Furthermore, on the grounds that Nick lived in West Egg, Tom thought of himself as the better man. Because I'm more grounded and to a greater degree a man than you are, proclaims Tom to Nick about his exaggerated sense of self. It wasn't just Nick who was the untouchable, Gatsby was also. On the off chance that Gatsby would've been wealthy in a mind-blowing start, Daisy would have hitched him rather than Tom, and Daisy gladly conceded that to Gatsby, however cried when she needed to tell Tom. What's more, presently here we are in the late 90's and times are still practically the equivalent. Individuals despite everything think they are better than you are on the off chance that they are more extravagant or are an alternate race. An ongoing article in the Sacramento Honey bee on Ex-Ku Klux Klan pioneer David Duke states realities that show we truly haven't changed. Duke, who is running for U.S. Congress states gladly he will be the first to stand up transparently and gladly to guard the privileges of Christian whites. He and Edward Fields read a 30-minute discourse accusing Jews and Israel for the ills of the world. They likewise expressed that American culture is excessively affected by African Americans and different minorities and that that ought to reach a conclusion. Duke finished his discourse by saying, In the event that we lose European Americans, we lose America. How would this be able to be any not quite the same as Tom's? In the event that we don't peer out the white race will be-will be totally lowered. It was startling for me to perceive how comparable Duke's statement and the remark made by Tom in Fitzgerald's story are so comparative after 70 something a long time. I surmise that truly shows that considerably after these years, we still have not changed. I think rapper Tupac Shakur said all that needed to be said when he stated, It's the ideal opportunity for us as the individuals to begin rolling out certain improvements. How about we change the manner in which we eat, we should change the manner in which we live, and how about we change the manner in which we treat one another. Since it's up to us as the individuals to endure.

How to Conjugate Utiliser (to Use) in French

The most effective method to Conjugate Utiliser (to Use) in French In French, the verbâ utiliserâ means to utilize. This is really simple to recollect on the grounds that it looks and seems like the English word use. French understudies will be glad to realize that the conjugations are nearly as simple. That is on the grounds that its a standard action word, so transformingâ utiliserâ into the French for utilizing or utilized observes a typical guideline. This exercise will disclose all that you have to know. The Basic Conjugations of Utiliser French action word conjugations are somewhat of a test since you need to remember another action word for each strained just as each subject pronoun inside that strained. This gives you five additional words to contemplate, butâ utiliserâ is aâ regular - er action word. It utilizes indistinguishable infinitive endings from most of French action words, making each new one simpler to remember. The characteristic state of mind is the place we locate the essential present, future, and defective past tenses. These ought to be your top need when studyingâ utiliser. Utilizing the stem (or radical)â utilis- and the diagram, coordinate the subject pronoun to the suitable tense to locate the best possible consummation. For example, I am utilizing isâ jutiliseâ and we will utilize isâ nous utiliserons. On the off chance that you practice these in setting utilizing short sentences it will assist you with learning them quicker. Luckily,â utiliserâ is such a helpful word, that youll have unlimited chances to utilize it. Present Future Flawed j use utiliserai utilisais tu uses utiliseras utilisais il use utilisera utilisait nous utilisons utiliserons utilisions vous utilisez utiliserez utilisiez ils utilisent utiliseront utilisaient The Present Participle of Utiliser Theâ present participleâ ofâ utiliserâ isâ utilisant. This was made by essentially including - antâ to the action word stem. That is another standard you can remember that works for pretty much every action word finishing off with - er. Utiliserâ in the Compound Past Tense With regards to the past tense, you have the decision between the flawed or a compound known as the passã © composã ©. This one requires a brisk development utilizing the assistant action word avoir and the past participle utilisã ©. While framing the passã © composã ©, conjugateâ avoirâ into the current state suitable to the subject. At that point, connect the past participle, which shows the demonstration of utilizing previously occurred. For instance, I utilized isâ jai utilis㠩â and we utilized isâ nous avons utilisã ©. Progressively Simple Conjugations of Utiliser Among the other helpful and similarly straightforward conjugations ofâ utiliserâ that you may require areâ the subjunctiveâ andâ the contingent. Where the subjunctive inquiries that the move will make place, the restrictive says that its subject to something different. While it is anything but an impractical notion to include theâ the passã © simpleâ orâ imperfect subjunctiveâ to your jargon, its frequently not a need. These are utilized uniquely once in a while, however you ought to have the option to at any rate perceive each as a structure ofâ utiliser. Subjunctive Restrictive Pass Simple Blemished Subjunctive j use utiliserais utilisai utilisasse tu uses utiliserais utilisas utilisasses il use utiliserait utilisa utilist nous utilisions utiliserions utilismes utilisassions vous utilisiez utiliseriez utilistes utilisassiez ils utilisent utiliseraient utilisrent utilisassent The one conjugation that doesn't require the subject pronoun is the objective. For this, you can improve your sentence from tu use to use. Basic (tu) use (nous) utilisons (vous) utilisez

12 Examples of Native Ads (and Why They Work)

12 Examples of Native Ads (and Why They Work) Native ads have gained a lot of popularity in the last couple of years, even overtaking display ads as the most popular form of advertising. There is a good reason behind this growth in popularity.According to HubShout, 85% of internet users don’t mind native ads because they don’t interrupt their browsing.Unless you have been living in a cave for the last decade and are reading this article on a stone tablet, you have probably come across several examples of native ads â€" even though you might not have realized it.While native ads are virtually everywhere on the internet, they are becoming harder and harder to spot.WHAT IS NATIVE ADVERTISING Native advertising can be simply described as paid content that aligns with the look, function and feel of the publication on which they appear.According to Neil Patel, native advertising is a form advertising that is so interwoven into the site on which it is being promoted that site visitors cannot tell that what they are viewing is nativ e advertising.The aim of native ads is to sell to your audience without making them feel like you are selling to them.Native ads are prevalent on social media sites and on website content. They don’t often look like ads, and it might be difficult to point them out as such. They are usually entwined with the editorial content of the site.Native ads come in the form of article, infographics, videos, and so on. They might appear as:Editorial Content: These appear the same way as the other editorial content on the site, with the only difference being that they are branded or sponsored by the advertiser.In-feed Ads: These appear as news feeds that appear on your social pages (Facebook, twitter).Search And Promoted Listings: These ads appear on your results page (at the top before your results) when you search for content.Content Recommendations: Recommended articles appear below or within the article audiences are currently reading.The thing about native ads is that they are non-disrup tive compared to display ads.They do not even require the reader to click on the ad as they browse through a website. Advertisers and brands love native advertising.This is because they increase the click-through rate and engage audiences than display advertorials do. They can also be used on a range of platforms.FROM DISPLAY TO NATIVE ADSDisplay ads are no longer working for consumers.There is a funny but popular stat in digital marketing that a person is 475 times more likely to die in a plane crash than they are to click through an ad.However hyperbolic that statement sounds, it is true that potential customers find click-through ads, banners and pop up ads totally irritating, annoying and disruptive.As a result, 80% of United States adults have turned into ad-blocking methods. 50% of these individuals have two ad-blocking software on their PCs.Another 10% are using four or more ad-blockers at the same time and can be termed as adlergic. The heaviest blockers appear to be people between eighteen to thirty-four years.Reuters also reported that at least 45% of the global population find display ads irritating and have consequently installed one ad-blocker in their PC’s and smartphones. Source: Wall Street JournalThis aversion to ads calls for an ad format that is more woven with the experience of the user, and that is where native advertising comes in.According to a report by FIPP, Native advertising accounted for 31% of the gross publishing output in 2017.That number shot to a staggering 69% for some companies in 2018. Buzzfeed, The New York Times, Cracked and Forbes are some of the companies extensively employing native advertising.Another study by eMarketer showed that companies used up to 3.5 billion dollars on native ads on the open internet in 2017. There was a forecasted 28% increase in 2018. In 2018, the numbers surpassed the projection by 28%.The same study revealed that 80% of consumers are more comfortable with native ads compared to banner ads. Native ads create a symbiotic relationship between readers, advertisers and publishers.They are rapidly becoming a friendly transaction that not only gains money for the sponsors and publishers but also extends r espect to the reader.THE CONTROVERSY WITH NATIVE ADSDespite their popularity, there is a huge controversy surrounding native advertisements.The fact that consumers are not aware that they are consuming ads â€" since the ads look like regular content â€" denies them the chance to decide whether or not they want to view the ad.This also brings into question the credibility and neutrality of the editor. If Dell has sponsored an article on Forbes, Forbes is unlikely to write anything negative about them.This has created the need for a way to notify consumers when serving them native ads. In addition to robbing consumers of the chance to decide whether to consume the ad or not and bringing into question the credibility and neutrality of the editor, there is also chance that the consumers might feel cheated or betrayed.Here they were, thinking that they were consuming an educative or entertaining piece of content, only to realize that it was a piece of advertising. If this happens, it can have a negative impact on the marketer.There are currently few guidelines and rules that stipulate the way that advertisers should conduct native ads.Consumer watchdogs like the Interactive Advertising Bureau (IAB) and the Federal Trade Commission are in the process of finding a regulative framework that ensures consumers do not fall prey to advertisers.Nevertheless, consumers should not panic because there are certain distinguishing features that can help them identify native advertising. These include:The words “promoted stories” or “suggested post”The words “sponsored” or “sponsorship credit”“Suggested” or “recommended” videosThe tag “Ads” on the contentBENEFITS OF NATIVE ADVERTISINGFor the few years that native advertising has existed, it has grown value for companies that team up with publishers to produce and disseminate content.Some of the benefits of native ads include:Millennials seem to trust native ads more than they do display ads.Native ads are more engaging.Native ads lead to greater sales. A recent survey showed that a third of millennials have purchased products after seeing a form of native ads.Native ads have been proven to increase the click-through rate by up to eight times.12 EXAMPLES OF NATIVE AND WHY THEY WORKEDIn this section, we will go through twelve great examples of Native adverts and point out why they worked.1. Laurel and Yanny DebateThe Laurel vs. Yanny debate was one of the biggest viral debates on the internet in 2018, and VentureBeat decided to take advantage of the viral debate to promote an Artificial Intelligence conference that was coming up.The debate was about a viral video clip that mentioned a word that some people heard as Laurel while others heard it as Yanny.The clip was posted on Reddit asking readers what they heard. Even celebrities such as Ellen DeGeneres contributed to the argument with most of her studio audience saying they heard Laurel. JJ Watt also brought it up on his show and his team surprisingly heard Yanny.The dispute went on for a while and ranged on the internet for the next few days. Even researchers went to work and different professionals giving their insights on the same.Venture Beat â€" a technology news website â€" rode on this hype to promote their artificial intelligence conference. They ran an article on their website explaining how artificial intelligence had been used to solve the Laurel-Yanny debate.The article explained how the language detection algorithms of various digital assistants worked to determine what was being said in the clip, and explained some of the challenges experienced in settling the debate.The article brought up some of the challenges and limitations of algorithms, which would of course be discussed in greater detail at the Transform Conference that VentureBeat was promoting.This is a great example of native advertising because VentureBeat took a viral piece of content, created engaging content around it, and then us ed it as an opportunity to promote their conference on artificial intelligence. You can read VentureBeat’s article here.2. Woman Takes Bathroom Break After Filling Out Tax FormsThis article was written for HR Block by The Onion and published on The Onion. It was framed as a short article highlighting how the woman took a break after filling the Tax forms to unwind. You can check out the article here.The article might appear to be useless to a reader because of the aimless story but it reminds them about filling taxes.When the article came out in 2012, it was surrounded by HR banner ads and even though consumers were unlikely to click through them, it resulted in massive brand awareness.This ad worked because the story engaged audiences in an entertaining way and also reminded them of filing their task returns even though there was no clear call to action. It addressed a boring task in a fun and relatable way to the audience.Even if the article did not specifically mention HR Block , the fact that it addressed a subject that HR Block deals with, coupled with the surrounding HR Block banners helped increase awareness for the company.3. How to Transform to a Total Nerd Babe â€" GawkerThis is another great example of native advertising. The article, which was posted on Gawker and was meant to publicize the TBS show King of the Nerds, is the kind of article you would expect to find on Gawker and matches the design and editorial style of other articles on Gawker.The story points out the mindset shift on how girls who war specs can transform themselves from nerdy to sexy, and but has a clear call to action near the top of the article asking the reader to watch the show.On the article, just below the headline, one can see the word “Sponsored” which shows that it is an ad, even though the “sponsored” tag is not conspicuous from the other items on the page.4. Altran Engineering in the Financial Times This is one of the best examples of native advertisement, com bining a human interest story, video advertising, and cutting edge tech, with billionaire entrepreneur Elon Musk thrown in for good measure.What distinguishes this as a piece of native advertising is the fact that the video â€" which was published in the Financial Times’ Industrial Tech section â€" was created by the Altran Engineering company and shows the same kind of content you would expect to find in the Industrial Tech section of the Financial Times.Rather than coming off across as an ad, it comes across as a news story that tells about the SpaceX Hyperloop Pod Competition, the team of students from the Technical University in Valencia who are taking part in the competition, as well as the staff from Altran Engineering who are giving these students support in the competition.It is an entertaining video that is unlikely to be viewed as a piece of advertising, yet in actual sense it is promoting both the SpaceX Hyperloop Pod Competition and Altran Engineering.5. Mercedes in th e Washington PostMercedes also pulled off a smooth attempt at native advertising with their “The rise of the superhuman” campaign, which was published on the Washington Post. You can view the article here.The content, which is highly engaging and designed to pique the reader’s curiosity, talks about the various technological advancements that are eradicating human error and turning us into superhumans.The article goes on to discuss these technologies, which include robotic exoskeletons, virtual and augmented reality, computer vision, and facial recognition technology.Inside the article, Mercedes manages to slip in their new Intelligent Drive System, which comes with their new Mercedes Benz E-Class series as one of these technologies that will help eradicate human error and turn us into super humans.The article is the kind of content that you would expect to find on the Washington Post, and were it not for mentioning their new Intelligent Drive System, it wouldn’t have been c lassified as an ad.Actually, most people reading through the article do not realize that it is an advertisement.To make it even more engaging and interactive, the article has quizzes and sections that the reader can click on to access more information on the subject.It’s also amazing how Mercedes manages to create a connection between the E-Class series and cutting edge, superhuman technology.6. Colored Corn on Business InsiderThe best pieces of native advertising look like stories rather than advertisements, and this is what Glass Gem Corn did with this article on the Business Insider.The story talks about a multi-colored variety of corn that took the internet by storm a couple of years ago.In a bid to find his Native American roots, the founder of Glass Gem Corn embarked on a journey to develop the colored corn.In the article, Business Insider tells his story in the same fashion it would with any other story they would publish on their website, the only difference being that thi s story is also an advertisement.In the article, Business Insider added links to a website where people could buy the seeds for the colored corn, effectively making the article a sales page hidden inside an amazing story.7. Hennessy on Vanity FairIn this ad, Vanity Fair, which is known for its trendy lifestyle journalism, teams up with Hennessy to retell the story of Malcolm Campbell, “The Fastest Man on Earth.” Campbell, who in 1935 broke the 300mph land speed record has always been a symbol of ambition, making his story a perfect opportunity to promote a top-shelf liquor.Hennessy collaborated with creative agency Droga5 to create the ad, which was then published in perfect timing with Hennessy’s “Never Stop, Never Settle” Campaign.This ad worked for a number of reasons. First, it was engaging to the audience because it was in line with Vanity’s outlook and the regular features published on the site. Second, the story itself was compelling and throbbing.In addition, the comparison between Hennessy and Campbell’s spirit of adventure is subtle yet striking, driving home the message that Hennessy unlocks your adventurous spirit. You can check out the ad here.8. Fidelity Ad on ForbesForbes putting Fidelity on their cover magazine tested the limits of native advertising. It also introduced us to another concept of native ads on Print, which is still alive and kicking.Forbes put up an ad on their actual cover which highlighted two pages of branded content and infographic in the magazine.The ad was a teaser to an infographic talking about retirement, which was the editorial theme for that month. Fidelity had paid for the infographic to appear on the two-page space they had been given which as a part of the larger agreement between the two parties.Though the ad was posted on the cover, it was in line with other teasers appearing on the cover, and Forbes asserted that the content went hand in hand with their theme and provided more information about the contents of the magazine.Funny enough, Fidelity had not paid for the cover treatment. Instead, Forbes said it was added value for the client.9. Sexually Deviant Us Presidents â€" Cracked Virgin MobileCracked is a fun-style humor magazine who have been doing native adverts since 2008. Cracked success is attributed to their approach to native advertising â€" rather than leaving content creation to the advertiser, their editorial team works together with brands to create sponsored content that will resonate with their readers.One of their greatest pieces of native advertising on Cracked Magazine is as amazing as it is crazy.The article dubbed “The 4 Most Impressively Weird Sex Lives of US Presidents” goes on to talk about the weird sexual behaviors of some former American presidents. Now, who wouldn’t want to know about the sexually deviant US presidents?Weirdly enough, the article was sponsored by Virgin Mobile, and its aim was to encourage voters to use the Virgin Mobile netwo rk to find voting stations near them.However, this information doesn’t come till the very last part of the article. This ad was a massive success, generating over 1.1 million views, 2600 likes and 710 comments.10. Washington College on BuzzFeedBuzzFeed is well known for its native advertising antics. One of their best examples of native marketing on BuzzFeed came as a collaboration between them and Washington College.Hoping to attract high school students considering which colleges to apply to, Washington College had a series of native posts published on BuzzFeed, a media site that is quite popular with the youth.The theme of these posts was “You’ll love this place.” The articles discussed various things that might interest a high school student looking for college options, while at the same time showcasing Washington College as a favorable option.Following the campaign, views on Washington College’s Facebook page increased by 77%, page views on their website grew by 94%, and over 373 applications were directly attributed to the campaign.Following the campaign, the college won the 2018 Content Marketing Award for native advertising.11. VMware on the AtlanticVMware â€" A software company â€" teamed up with The Atlantic to produce editorial content on using smart technology to help factory workers. It makes sense for such content to be produced by VMware owing to their expertise on the subject.The editorial content maintains an informed voice throughout referring to credible sources and data from actual research.It was part of an ongoing discussion they had about emerging technologies, and there are no advertisements by VMware anywhere within the article.However, the header clearly shows that the content was paid for by VMware, and the footer is distinctively marked with the VMware logo. The Atlantic goes further to assert the article does not necessarily reflect their views.The aim of the article was to create brand awareness for VMware. You can check out the article here.12. Promoted/Sponsored Social Media PostsA promoted tweet. Image courtesy of authorIf you are active on social media, especially Facebook, Twitter and Instagram, you have definitely come across the promoted/sponsored posts.These posts have the same format as regular posts by your friends/followers, and they appear on your timeline the same way regular posts do.The only difference between them and regular posts is that they are usually tagged as promoted or sponsored. Without these tags, you wouldn’t tell that the posts are sponsored.Such ads have been hugely successful, and it is no wonder that every social media platform today implements some form of sponsored/promoted posts.WRAPPING UPWith internet users becoming blind to display ads, and others using ad-blockers to filter out ads, the most effective way to get your products, services, or brand in front of customers is through native ads.These are ads that match the content of the site on which they are pro moted and therefore do not interrupt the consumer’s browsing.If you haven’t been using native ads, it might be time for you to start, and to help you with that, we have shared with you 12 great examples of native ads and why they work.Now all you need to do is to go out there and replicate the same on your business.

Corporate Social Responsibilty - 2556 Words

08 Fall 08 Fall PEST Analysis amp; CSR on Deajan Holdings PLC PEST Analysis amp; CSR on Deajan Holdings PLC December 20th 2012 December 20th 2012 Management Management Table of contents Cover page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Table of contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 CSR†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Political factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Economical factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Social factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 9 Technological factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Reference†¦show more content†¦The essential aim is to hold corporations responsible for their actions and encourage a positive result through their business activities that affect communities, stake holder, consumers and society. Environment: â€Å"As a property investment company with only limited development activity Daejan has a relatively low overall climate change impact† ( Deajan Financial Report, 2012) However the company acknowledges its responsibility to lower any issues or negative impacts that result from carrying out business activities, Deajan attempts to make such changes whenever presented with the opportunity to improve the environment. The majority of properties owned by Deajan have been constructed way before the introduction of energy efficiency regulations and modern environmental issues, thus making it unpractical and economically unfeasible for the organization to reinvent and reconstruct properties. However Deajan provides a continuous service of repair work to many properties, resulting in the opportunity to make adjustments and improvements towards energy efficiency of their buildings as well as plants. Also when the company engages in new developments or refurbishments of older properties they aim to attain the highest â€Å"BREEAM† rating. The BREEAM rating is an assessment that is broadly used to determine environmental issues in relation to buildings. 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The Impact of Macroeconomic Variables on the...

Running head: ENVIORONMENTAL ANALYSIS The Impact of Macroeconomic Variables on the Telecommunication Industry University of Phoenix MBA 501 Forces Influencing Business in the 21st Century January 22, 2007 Introduction The intent of this paper is to perform an analysis of the cable industrys external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of the challenges and opportunities†¦show more content†¦These changes in disposable income impacts the cable industrys subscriber numbers through subscriber churn (subscriber leaving) and premium services churn (dropping and adding premium services), these changes are reflected in revenue stream which in turn affects the market value of the cable operators. Inflation the general increase in the level of prices McConnell, Brue (2004) pg 82 is one of the macroeconomic variables that directly impacts the revenue stream of cable operators. Like most industries that maintain fleets of vehicle the escalating cost of fuel has an immediate impact on the bottom line. As a service providers and the owner of the infrastructure one of our largest costs is related to the installation of our services and hardware. In most cases after a new customer orders service the company rolls a truck. A truck roll requires that a technician is scheduled to drive to the customers home, connect their home to our plant, install the ordered product into the customers home, activate the product and do onsite training of the customer. The escalating cost of fuel directly increases the cost of truck rolls which depending on installer status (employee or contractor) is on average a $150.00. In most cases the company does not charge an install fee for this truck roll s o the cost is added to the ROI (Return on Investment) that is calculated for each customer. Interest rates also have a profound impact on the cable industry, there are hugeShow MoreRelatedThe Impact Of Macroeconomic Variables On The Telecommunication Industry1635 Words   |  7 Pageswill discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. 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(2) Personal health behaviours are determined by a wide variety of factors, including socio-cultural influences (e.g. dietary traditions and religious prohibition of alcohol), legislation (e.g. laws restricting the purchase of tobacco and the use of seat-belts), macroeconomics (e.g. disposable income and taxation on cigarettes), health care provisionRead MoreWhat Are The Determinants Of FDI Flows1789 Words   |  8 Pagesfactors influencing the destination of the investment: Host-country determinants, rather than industry specific factors. The major determinants of FDI are as follows--- (01)Size of the Market- Econometric studies comparing a cross section of countries indicate a well- established correlation between FDI and the size of the market. 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Other input costs (e.g. transport, communication and other intermediate products costs c. Membership of a regional integration agreement conducive to the establishment of regional corporate networks 4. Business Facilitation a. Provision of Tax Incentives (Local, Regional, National) b. Investment Subsidies 5. Policy Framework a. Stability of Political and Macroeconomic Framework (low inflation)Read MoreCoporate Finance Case Study5492 Words   |  22 Pageson Value per Share 5 The Benefits of Leveraging for the Shareholders 6 The Macroeconomic Benefit of Debts 7 Koppers Company, Inc. 7 Case 30 – MCI Communications, Corp.: Capital Structure Theory 9 Introduction 9 Cost of Capital 9 Costs of Equity 9 Cost of Debt 10 WACC 10 Scenario Analysis 11 Leverage and Risk – Coverage Ratio 11 Leverage and Earnings – Earnings per Share 12 The Creditor’s Reaction 14 Impact on Financial Flexibility 15 Summary and Concluding Remarks 16 Literature 17 Read MoreHow Stock Market Operates3258 Words   |  14 Pagestogether eventually lead to generate a gain in productivity and innovations that increases the stock price and strengthen the economy. The relationship between economic growth, research and development, technological change have been instituted at the industry, and national level. It simply means that corporate research and development is the connected with following gains in company’s stock prices, earnings, and productivity. Most of the companies do not usually disclose their The Impact Of Macroeconomic Variables On The... Introduction The intent of this paper is to perform an analysis of the cable industrys external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of the challenges and opportunities facing the industry. An external analysis of the industry will provide a clear picture of the environment as well as any opportunities and threats faced by Comcast. By understanding the environment,†¦show more content†¦The USs premier operator in the broadcasting cable TV market is Comcast. Its 2005 revenues of $22.3 billion places it firmly at the top of the sector; while the company attributes revenue growth of 9.6% to the business innovations which Comcas t is deploying in the search for new revenues. University of Phoenix (2007) While Comcast provides many different types of services and products this paper will concentrate on one of its primary services which is cable operations, as defined by the North American Industry Classification System (NAICS); code 517500 Cable and other program Distribution. This industry comprises establishments primarily engaged as third-party distribution systems for broadcast programming. The establishments of this industry deliver visual, aural, or textual programming received from cable networks, local television stations, or radio networks to consumers via cable or direct-to-home satellite systems on a subscription or fee basis. These establishments do not generally originate programming material. NAICS (2007) Macroeconomic variables that affect the cable industry Some of the macroeconomic variables that impact the cable industry are gross domestic product (GDP), inflation, trade, interestShow MoreRelatedThe Impact of Macroeconomic Variables on the Telecommunication Industry1704 Words   |  7 PagesRunning head: ENVIORONMENTAL ANALYSIS The Impact of Macroeconomic Variables on the Telecommunication Industry University of Phoenix MBA 501 Forces Influencing Business in the 21st Century January 22, 2007 Introduction The intent of this paper is to perform an analysis of the cable industrys external environment. 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The degree to which an organization is globalized and diversified has bearing on the strategies that it uses to pursue greater development and investment opportunities. The Economic Impact on Developed Nations Globalization compels businesses to adapt to different strategies based on new ideological trends that try to balance rights and interests of both the individual and the community as a whole. This change enables businesses toRead MorePrice Makers and Price Takers952 Words   |  4 Pagesend of their life-cycle – more elastic demand, lower prices o Impact of marketing and advertising on consumer loyalty / brand loyalty The Regulatory System In markets where firms have price-setting power, government appointed regulatory agencies may intervene directly or indirectly in the price-setting process o The regulatory agencies covering privatised utilities such as gas, electricity, telecommunications and the rail industry – most of these regulators have at times enforced price-cappingRead MorePersonal Health Behaviors And Religious Prohibition Of Alcohol936 Words   |  4 Pagesrole in determining the prevalence of diseases of major socio-economic impact throughout the world, including cardiovascular diseases, cancers and accidents. (2) Personal health behaviours are determined by a wide variety of factors, including socio-cultural influences (e.g. dietary traditions and religious prohibition of alcohol), legislation (e.g. laws restricting the purchase of tobacco and the use of seat-belts), macroeconomics (e.g. disposable income and taxation on cigarettes), health care provisionRead MoreWhat Are The Determinants Of FDI Flows1789 Words   |  8 Pagesfactors influencing the destination of the investment: Host-country determinants, rather than industry specific factors. The major determinants of FDI are as follows--- (01)Size of the Market- Econometric studies comparing a cross section of countries indicate a well- established correlation between FDI and the size of the market. Some studies found GDP growth rate to be a significant explanatory variables, while GDP was not, probably indicating that where the current size of national income isRead MoreForeign Direct Investment Of India1718 Words   |  7 Pagesnumber of Economic and Social variables can be determinants of Economic Growth. The variables divided into five groups. 1. Conditional Convergence The Conditional Convergence or Transitional Convergence maintains that the poor countries should grow faster than rich ones because of decreasing returns to scale in production. The countries control for initial position of the economy by including the initial level of Gross Domestic Product in the set of explanatory variables. The neoclassical growth modelRead MoreForeign Direct Investment ( Fdi ) And Economic Growth2405 Words   |  10 PagesInfrastructure (Ports, Roads, Power and Telecommunication) 3. Efficiency-Seeking a. Cost of resources and assets b. Other input costs (e.g. transport, communication and other intermediate products costs c. Membership of a regional integration agreement conducive to the establishment of regional corporate networks 4. Business Facilitation a. Provision of Tax Incentives (Local, Regional, National) b. Investment Subsidies 5. Policy Framework a. Stability of Political and Macroeconomic Framework (low inflation)Read MoreCoporate Finance Case Study5492 Words   |  22 Pageson Value per Share 5 The Benefits of Leveraging for the Shareholders 6 The Macroeconomic Benefit of Debts 7 Koppers Company, Inc. 7 Case 30 – MCI Communications, Corp.: Capital Structure Theory 9 Introduction 9 Cost of Capital 9 Costs of Equity 9 Cost of Debt 10 WACC 10 Scenario Analysis 11 Leverage and Risk – Coverage Ratio 11 Leverage and Earnings – Earnings per Share 12 The Creditor’s Reaction 14 Impact on Financial Flexibility 15 Summary and Concluding Remarks 16 Literature 17 Read MoreHow Stock Market Operates3258 Words   |  14 Pagestogether eventually lead to generate a gain in productivity and innovations that increases the stock price and strengthen the economy. The relationship between economic growth, research and development, technological change have been instituted at the industry, and national level. It simply means that corporate research and development is the connected with following gains in company’s stock prices, earnings, and productivity. Most of the companies do not usually disclose their

The Da Vinci Code PROLOGUE Free Essays

Louvre Museum, Paris 10:46 P. M. Renowned curator Jacques Sauniere staggered through the vaulted archway of the museum’s Grand Gallery. We will write a custom essay sample on The Da Vinci Code PROLOGUE or any similar topic only for you Order Now He lunged for the nearest painting he could see, a Caravaggio. Grabbing the gilded frame, the seventy-six-year-old man heaved the masterpiece toward himself until it tore from the wall and Sauniere collapsed backward in a heap beneath the canvas. As he had anticipated, a thundering iron gate fell nearby, barricading the entrance to the suite. The parquet floor shook. Far off, an alarm began to ring. The curator lay a moment, gasping for breath, taking stock. I am still alive.He crawled out from under the canvas and scanned the cavernous space for someplace to hide. A voice spoke, chillingly close. â€Å"Do not move.† On his hands and knees, the curator froze, turning his head slowly. Only fifteen feet away, outside the sealed gate, the mountainous silhouette of his attacker stared through the iron bars. He was broad and tall, with ghost-pale skin and thinning white hair. His irises were pink with dark red pupils. The albino drew a pistol from his coat and aimed the barrel through the bars, directly at the curator. â€Å"You should not have run.† His accent was not easy to place. â€Å"Now tell me where it is.† â€Å"I told you already,† the curator stammered, kneeling defenseless on the floor of the gallery. â€Å"I have no idea what you are talking about!† â€Å"You are lying.† The man stared at him, perfectly immobile except for the glint in his ghostly eyes. â€Å"You and your brethren possess something that is not yours.† The curator felt a surge of adrenaline. How could he possibly know this? â€Å"Tonight the rightful guardians will be restored. Tell me where it is hidden, and you will live.† The man leveled his gun at the curator’s head. â€Å"Is it a secret you will die for?† Sauniere could not breathe. The man tilted his head, peering down the barrel of his gun. Sauniere held up his hands in defense. â€Å"Wait,† he said slowly. â€Å"I will tell you what you need to know.† The curator spoke his next words carefully. The lie he told was one he had rehearsed many times†¦ each time praying he would never have to use it. When the curator had finished speaking, his assailant smiled smugly. â€Å"Yes. This is exactly what the others told me.† Sauniere recoiled. The others? â€Å"I found them, too,† the huge man taunted. â€Å"All three of them. They confirmed what you have just said.† It cannot be! The curator’s true identity, along with the identities of his three senechaux, was almost as sacred as the ancient secret they protected. Sauniere now realized his senechaux, following strict procedure, had told the same lie before their own deaths. It was part of the protocol. The attacker aimed his gun again. â€Å"When you are gone, I will be the only one who knows the truth.† The truth.In an instant, the curator grasped the true horror of the situation. If I die, the truth will be lost forever.Instinctively, he tried to scramble for cover. The gun roared, and the curator felt a searing heat as the bullet lodged in his stomach. He fell forward†¦ struggling against the pain. Slowly, Sauniere rolled over and stared back through the bars at his attacker. The man was now taking dead aim at Sauniere’s head. Sauniere closed his eyes, his thoughts a swirling tempest of fear and regret. The click of an empty chamber echoed through the corridor. The curator’s eyes flew open. The man glanced down at his weapon, looking almost amused. He reached for a second clip, but then seemed to reconsider, smirking calmly at Sauniere’s gut. â€Å"My work here is done.† The curator looked down and saw the bullet hole in his white linen shirt. It was framed by a small circle of blood a few inches below his breastbone. My stomach.Almost cruelly, the bullet had missed his heart. As a veteran of la Guerre d’Algerie, the curator had witnessed this horribly drawn-out death before. For fifteen minutes, he would survive as his stomach acids seeped into his chest cavity, slowly poisoning him from within. â€Å"Pain is good, monsieur,† the man said. Then he was gone. Alone now, Jacques Sauniere turned his gaze again to the iron gate. He was trapped, and the doors could not be reopened for at least twenty minutes. By the time anyone got to him, he would be dead. Even so, the fear that now gripped him was a fear far greater than that of his own death. I must pass on the secret. Staggering to his feet, he pictured his three murdered brethren. He thought of the generations who had come before them†¦ of the mission with which they had all been entrusted. An unbroken chain of knowledge. Suddenly, now, despite all the precautions†¦ despite all the fail-safes†¦ Jacques Sauniere was the only remaining link, the sole guardian of one of the most powerful secrets ever kept. Shivering, he pulled himself to his feet. I must find some way†¦ . He was trapped inside the Grand Gallery, and there existed only one person on earth to whom he could pass the torch. Sauniere gazed up at the walls of his opulent prison. A collection of the world’s most famous paintings seemed to smile down on him like old friends. Wincing in pain, he summoned all of his faculties and strength. The desperate task before him, he knew, would require every remaining second of his life. How to cite The Da Vinci Code PROLOGUE, Essay examples

Three Major Human Decision Making Accidents

Question: Discuss about theThree Major Human Decision Making Accidents. Answer: Introduction The aviation industry is an international industry which requires decision making and execution at all levels. The decision-making, aimed towards customer safety and safe landing should be guided by ethics, situations and experiences of the personnel (Ferrell Fraedrich, 2015). Wrong decisions on the side of aviation staffs, irrespective of their levels, have already claimed hundreds of lives (Major, 2014). The upper, middle and the lower level staffs should frame policies which should work towards avoiding air accidents and secure the lives of the passengers and the members of the crew on board. The Singapore Airlines is an example of the organization structure in an aviation company. The organization structure of Singapore Airlines is led by the Chief Executive Officer, the chairman of the board, vice chairman of the board and the directors. The offices of the CFO, SATS, Tiger Airways, Secretary, Sales, HR and Operations, India, Product sales, Cabin crew, IT, HR and Sales marketing report to the CEO. The sales operations of France reports to the sales department while marketing planning reports to Sales and marketing department. The senior level management of companies are usually attributed with the power, knowledge and experience to take correct decisions. Their decisions are made up of business strategies which concern the whole or most of an organization (Anderson et al., 2015). The decisions due to systemic errors similarly affect the whole mechanism and have far reaching impact. The board of directors in the aviation companies, like any other company takes the key decisions and policies of the organizations. Their strategies in the areas of customer satisfaction initiatives, financing, product planning and so on are reflected in the actions of the pilots, ground staffs and all the other people present in the airport. Their lack of control and concern for the passengers are the causes of several accidents that have killed thousands of passengers (Hevelke Nida-Rmelin, 2015). Aloha Airlines is a Hawaii based airlines company which operated from Honolulu International Airport till March 31, 2008. Aloha Airlines Flight 243 which was Being 737 faced extensive decompression in air on April 28, 1988. The plane managed to land on Kahului Airport amidst lack of coordination or distractions between the responsible staffs. The accident killed a flight attendant and left 65 people injured. The investigation carried out by the National Transportation Safety Board (NTSB) which finds out several active errors on the part of Aloha Airlines to maintain the aircrafts (www.ntsb.gov). The airlines authority or the decision makers did not carry on complete inspection of the flight in spite of the fact that the parts were showing defects. The sections stuck together by adhesives cracked and caused small cracks on the metal body of the air bus. NTSB also blamed The Federation Aviation Administration for not monitoring the quality of operations of the airlines companies under its purview. The FAA, in response to the investigation and findings there from, changed the pattern of rivets so as to reduce the stress on the planes metal skin. The safety board of Aloha Airlines, under the pressure of investigation from these two bodies issued its future goals to upgrade the quality of maintenance and inspection to avoid such accidents. The airlines company concentrated on enhancing its technical work force to bring in the advanced technology to maintain the aeroplanes. The company changed its corrosion prevention methods to improve the life of its air busses (Ni et al. 2014). The management reformed its flight schedules to increase the number of flights in order to compete with the other international airlines companies. The main recommendations of the board were to improve the skills of staffs to avoid such mistakes and slips. The recommendations also proposed acquiring of superior quality airbuses and ancillary units with proper licenses. The responsibilities and areas of power of the federal investigators were also enhanced to ensure prevention of such accidents. The accident became a subject of national interest which resulted in framing of new propositions in the aviation industry regarding maintenance and inspection of aeroplanes, especially the old ones (JOHN H. CUSHMAN Jr., 2017). The middle level staffs like the pilot and the captain are the ones who actually fly the planes. They guide, instruct and are responsible for the safety of the onboard passengers. Their main work is to fly the plane towards the destination airports and ensure the safety of the passengers in all respects (Johnson, 2015). Their decision-making power driven by technology and experience control the very existence of the onboard passengers. The Singapore Airlines Flight 368( SQ368) was an international passenger plane which took off from the Singapore Changi Airport on June 27, 2016. The plane took off but returned to the airport after receiving fuel warning. The plane landed by the engine 777 which sent fuel alarm caught fire but there were no injuries. The reason of the fire was an oil leak from the engine which on landing caught fire due to friction. The Civil Aviation Authority of Singapore extinguished the fire in five minutes but the wing was seriously damaged. The Air Accident Investigation Bureau of Singapore revealed that the fuel in the engine 777 got contaminated from the main fuel oil heat exchanger because of a fissure in it. The manufacturer of the engine looked into the matter and repaired the engine. The investigation revealed that the probable cause of the accident was flying the plane at a very low altitude. The pilot was flying the plane to simulate realistic situations very close to the woods below which was a wrong decision based on wrong judgement. The Singapore Airlines Flight 006(SQ 006/SIA 006) was a Singapore Airlines to take off from Singapore Changi Airport to Los Angeles International Airport via Taoyuan International Airport, Taiwan. The flight met with a massive accident when it took off during torrential rain due to typhoon Xangsane killing 83 onboard passengers and turned out to be one of the deadliest accidents (HWAI, 2017). The ground staff cleared the runway 05L during the typhoon and torrential rain. After a second, the crew tried to take off from runway number 05R which ran parallel to 05L and closed due to construction work. The airport did not have ASDE, ground radar which could control aircraft movements on the ground. The pilot, in spite of hearing the instruction to land on 05L but land up on the runway on which elevators and bulldozers had already being parked to carry on the construction work. The aircraft suffered a massive damage and a fire broke out causing death of 79 passengers and 4 crew members. Aviation Safety Council of China conducted the investigation which revealed that the flight neglected continuous patrol of the runway and was not aware that the flight has entered the wrong way. The pilot did not check Paravisual Display and Primary Flight Display which caused the flight to enter the dangerous runway. The faulty decision making in the lower level caused fire and loss of so many lives but was denied by the relevant authorities. The Republic of China summoned the crew members for interrogation and only three members followed the order. However, no flight crew member was prosecuted. Singapore Airlines flight bound for Los Angelas only stopped over Tokyo Narita Airport. The flight which met with the accident was used withdrawn from services and used as a livery to promote Singapore Airlines. A survivor later on reported that the onboard crew members were not able to help the passengers due to lack of provisions and expertise, besides being gripped by horror ("Singapore Airlines crash report is disturbing", 2017). This crash pointed out that a wrong decision making at individual levels resulted in loss of so many lives and left many injured in hospitals. The anxiety and fear the acquaintances of the passengers suffered from due to the faulty individual decisions culminating into a horrifying accident is immeasurable. The three incidences stated above are examples of how wrong decisions at various levels caused irreplaceable loss of lives. The investigations following these accidents often point out to defects in the body or other parts of the planes or to the faulty decisions of the pilots. These investigations often attract the attention of the people in the countries where accidents occur and even from foreign nationals. The most common outcome of these investigations are the initiations of a round of blaming between the various airlines companies, government departments and international bodies which make interesting news globally. The real problems lie deeper and usually remain undetected under the mean sessions of allegations. The intense competitions between the airlines companies make them choose low pricing strategies to attract huge number of customers (Delaplace Dobruszkes, 2015). The big and expensive airlines companies of North America and Europe have are facing stiff challenges from companies like Air Asia, Indigo, Easy Jet and West Jet (www.businessinsider.in, 2017). These companies are forced to offer low price services and as a result have to cut on the quality of services (Barnes, 2017). These companies often have to increase the flights, so they cannot maintain the airbuses to the service pressure. The international aviation industry has hundreds of players of all sizes and caters to the world generating huge revenue. The aviation industry complies with several bilateral agreements like Chicago Conventions in 1944 and Open Skies concerning several bodies like European Union and Commonwealth, thus involving all the big and small countries. The airlines companies have to comply with several safety measures being prone to terrorist attacks and have already suffered several attacks. The aeroplanes consume high quantity of fossil fuel and releases high quantity of pollutants. This makes the industry subject to several environmental laws, both nationals and international. All these factors lead to a complicated network of macroeconomic factors having several strata. These factors, combined with intense international competition and profit earning motive leads to corruption (Itani Mason, 2014). The various government bodies claim money from the aviation company on the pretext of poli ce protection, export and import licenses and so on. The companies incur huge expenditure in order to gain preferential facilities from the governments. They, in order the make up the huge expenditure they often compromise on the inspection of flights and quality of manpower. They keep the prices low and cut down the facilities they offer to the consumers. These irresponsible strategies to earn profits at the cost of consumer safety often catapults in horrifying accidents causing loss of human lives and injuries. The investigations following these accidents often uncover these defects in the planes and their crew members. They are unable to unearth the role of the powerful segments that actually manage and control the aviation industry. The aviation industry is a multimillion market where hundreds of companies compete to cater the millions of customers all around the world. The decisions are taken and executed at all the three levels which have future affects. Wrong decision at these levels result in devastating accidents which kill hundreds and leave thousands injured or even disabled. Those accidents are often attributed to the crew and the technology while the top decision makers remain hidden. The decisions must be framed keeping the value of human lives and should always ensure safety of people onboard. References: (2017). Retrieved 21 February 2017, from https://www.businessinsider.in/The-10-best-low-cost-airlines-in-the-world/7-WestJet/slideshow/56204392.cms (2017). Retrieved 21 February 2017, from https://www.ntsb.gov/Pages/default.aspx Anderson, D. R., Sweeney, D. J., Williams, T. A., Camm, J. 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